The Slow Fashion concept advocated by suMisura has never been so relevant and crucial.<\/p>\n
If the halt imposed by the pandemic has any virtue, it is that it gives us the opportunity to question our way of life and think about what kind of world we want to live in.<\/p>\n
Some of the major challenges currently facing evolved societies have to do with unbridled consumption and the implications this has for sustainability, both in economic and environmental terms.<\/p>\n
The powerful fashion industry is at the centre of these concerns as it follows a model that favours cycle-intensive production that feeds disposable, wasteful consumption, the negative consequences of which many have been warning about, including from within. The last voice to be heard was that of the doyen of Italian designers, Giorgio Armani, who, in an open letter, proposed an alternative model that promotes deceleration and a broader seasonality, which he believes is the only way to ensure the future of an activity that is at a crossroads.<\/p>\n
SuMisura, by its very nature, is part of this trend, which argues that dressing should be a thoughtful act with its own time: a game in which the client participates actively and carefully from the very first moment, and whose variables range from the choice of fabrics, patterns and colours, to the details of the extensive grammar of style that will contribute to a final product that should be an accurate reflection of their image.<\/p>\n
The motivation is no longer novelty, trend, massification and immediacy, but quality, durability, detail and even the origin of the raw material.<\/p>\n
This is undoubtedly a process that requires more time, but the reward – the pleasure of owning an absolutely unique piece, built in the image of the wearer and signed at every point by the craftsman who made it – is infinitely greater.<\/p>\n
Because this is also the time of tailors, shirtmakers, shoemakers, seamstresses, local commerce, authentic products and their appreciation, in which personalised service and advice will never be a plus but simply a prerogative of a long tradition that it is essential to revive and value.<\/p>\n
This is the slow fashion world that we advocate at suMisura and that we invite you to be a part of.<\/p>\n","protected":false},"excerpt":{"rendered":"
The Slow Fashion concept advocated by suMisura has never been so relevant and crucial. If the halt imposed by the pandemic has any virtue, it is that it gives us the opportunity to question our way of life and think about what kind of world we want to live in. Some of the major challenges […]<\/p>\n","protected":false},"author":1,"featured_media":41834,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-2226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\n