Tailoring or Bespoke Dressing

Bespoke dressing

Differences and similarities

In order to understand the differences and similarities between Tailoring and Bespoke Dressing, we must first understand the meaning of each.

From the Arabic al-hayatt or “he who sews”, the word tailor leads directly to tailoring or the art of sewing cloths to cover the body. The pursuit of perfection is the craft’s mission, which has led to other specialisations contributing to this desire. The cutter who can specialise in different models, the seamstress who has to be skilful and sensitive to the tension of the thread according to the fabric she is sewing, the officers who assist the tailor in taking measurements or the seamstresses in opening seams and finishing each operation, and the tailor or fashion designer himself, the master or mistress, who measures and assesses the client, scratches out his or her desire with painterly art and sculpts a bust with a hot iron, moulding it between mane weaves until the soul of the creator influences the fabric and it covers the client’s body with elegance and rigour.

The growing need to serve a greater number of people and in order to make the product more accessible, the industrialisation and mechanisation of some operations brought greater speed and lower production costs and, as a result of exhaustive anatomical studies and technological development, a certain set of parameters was reached that allowed the advent and success of the standardised clothing industry, better known as ready-to-wear.

While the art of tailoring maintains centuries-old processes so that tradition and know-how are not lost, the knowledge and technology applied in the industry has led it to evolve to new levels of perfection and to the creation of new professions, such as dressmaker or fashion designer, as well as elevating other industries such as lining, buttons and other types of trims. The traditional tailor was therefore a craftsman capable of all kinds of cuts, who offered knowledge to the industry and which it took up, evolving until the concept of “made-to-measure dressing” was reached, which also created a new professional, the made-to-measure stylist, on whom all the information to be processed by tailoring will depend.

In traditional tailoring, the tailor cuts each pattern from scratch, based on the client’s measurements and request, and should, in principle, give the work his personal style, as if it were his signature. For example, there are tailors who only work with a beak band on jackets and blazers, because that’s their signature. A good tailor makes a point of hand-finishing and, above all, perfects his work to the customer’s satisfaction.

Time and the relationship with the customer are fundamental and must influence the final price, which the connoisseur understands and applauds. The more sophisticated, appreciative customer with equal purchasing power will also seek out your shoemaker, your shirtmaker or your engraver and thus obtain your bespoke wardrobe.

For its part, bespoke tailoring, thanks to know-how combined with new technologies, has evolved to extremely high levels of quality when partnerships are made between the best, and can compete on performance and price levels as well as surpassing traditional craftsmanship in terms of service. The stylist who interacts with the client is the interpreter of the client’s wishes and the proponent of the best solutions.

He is also the sculptor of the improvements. After taking the client’s measurements, the first fitting is done on the spot under a base mould that best suits the client’s comfort. Under this base mould, it’s up to the stylist to read the dozens of parameters that can be altered so that the garment fits perfectly. The variety of models and fittings, the wide range of finishing options, whether manual or not, and decorations, open up a range of imagination that the creativity of both will make into a dream garment.

Made-to-measure stylists and brands specialising in this service, such as suMisura Mestres de Medida Lisboa, have established partnerships with other areas of clothing, making it possible for customers not only to have their executive or ceremonial suit, casual blazer or chino trousers made, but also to have all their shirt, tie, knitwear and shoe work made to measure.

We can therefore conclude that customers who, for various reasons, cannot find the solutions they are looking for in ready-to-wear clothing, whether in terms of the necessary measurements or, above all, the free choice of models, patterns and colours, will find in classic craftsmen the right source for an exclusive and genuine piece of work, you now have the option of customised clothing or footwear for a world of solutions, from the everyday suit or blazer to the goodyear or casual shoe, from the industrially made tie to the sophistication of the 5 and 7-pleat tie, a similar or sometimes even more comprehensive offer at a somewhat more competitive price.

The elegant world of bespoke clothing is not at all about compulsive buying and requires a little time and dedication to the important act of choosing and purchasing. It is therefore recommended that the customer pay attention not only to their needs but also to the time required to construct and make their garments, which on average can take between 3 and 4 weeks, depending on the work. Giving time to the tailor means taking care of yourself as you would a trip to the spa, the gym, a must-attend conference, a holiday or a meeting with friends. Appointments reserve that exclusive time and concentrated attention that every man or woman’s style deserves, and being seen by a passionate professional tailor or a good tailor is far more rewarding than being seen by a solicitous clerk.

In conclusion, if the option is to dress well with judgement and style, the customer will find satisfactory solutions both in tailoring and in the offer of a made-to-measure service, because both offer an inter-relationship with the customer and provide that sublime feeling of having an exclusive, 100% dedicated, high-quality garment. If time is still money and good taste persists, perhaps that’s where the biggest difference lies between traditional and technological tailoring. The difference will always be in the people and the professional you choose and can afford.

Flexibility

Flexibility

For the connoisseur, Goodyear Flex will be the best of both worlds: a marriage between the high quality of shoe construction and the suppleness and comfort of the Flex system.

Developed by experienced craftsmen who, from scratch, explored new materials and construction techniques to maximise comfort (this was the challenge), the result is “the” unlined shoe made of genuine Italian calf, soft, for a “glove-like fit”, which the oiled and stretched leather sole completes with elegance.

For a freedom that we want to embrace, it’s with our feet that we take steps towards it and our biggest shoe proposal is the GoodYearFlex, which we present in DerbyFlex, LoaferFlex and ChukkaFlex versions for the most diverse occasions.

Full customisation of colour, soles and laces will be created with each client’s personal signature of style and character.

Gentleman’s Wardrobe

Gentlemans Wardrobe

Gentleman’s Wardrobe is a fabric selection project developed by Fratelli Tallia di Delfino which suMisura has embraced and which is constantly bearing fruit.

The Rainbow portfolio of Super 130’s (17 microns) features 50 solid colours in an unmistakable hand that has just reached a new level of excellence with the addition of five new shades, from Tiffany Blue to Peach, which justify the “Over the Rainbow” distinction.

Specially designed for suits, trousers and waistcoats, this unique palette from Fratelli Tallia di Delfino’s Gentleman Wardrobe is one of the most original and sophisticated options for the coming summer, which we invite you to see and touch in our atelier.

Tailoring, slow fashion and the environment

Sheep

The Slow Fashion concept advocated by suMisura has never been so relevant and crucial.

If the halt imposed by the pandemic has any virtue, it is that it gives us the opportunity to question our way of life and think about what kind of world we want to live in.

Some of the major challenges currently facing evolved societies have to do with unbridled consumption and the implications this has for sustainability, both in economic and environmental terms.

The powerful fashion industry is at the centre of these concerns as it follows a model that favours cycle-intensive production that feeds disposable, wasteful consumption, the negative consequences of which many have been warning about, including from within. The last voice to be heard was that of the doyen of Italian designers, Giorgio Armani, who, in an open letter, proposed an alternative model that promotes deceleration and a broader seasonality, which he believes is the only way to ensure the future of an activity that is at a crossroads.

SuMisura, by its very nature, is part of this trend, which argues that dressing should be a thoughtful act with its own time: a game in which the client participates actively and carefully from the very first moment, and whose variables range from the choice of fabrics, patterns and colours, to the details of the extensive grammar of style that will contribute to a final product that should be an accurate reflection of their image.

The motivation is no longer novelty, trend, massification and immediacy, but quality, durability, detail and even the origin of the raw material.

This is undoubtedly a process that requires more time, but the reward – the pleasure of owning an absolutely unique piece, built in the image of the wearer and signed at every point by the craftsman who made it – is infinitely greater.

Because this is also the time of tailors, shirtmakers, shoemakers, seamstresses, local commerce, authentic products and their appreciation, in which personalised service and advice will never be a plus but simply a prerogative of a long tradition that it is essential to revive and value.

This is the slow fashion world that we advocate at suMisura and that we invite you to be a part of.

Kennedy, ICON Thomas Mason

Contingency state Sumisura

It is an honour and a source of pride for suMisura Mestres de Medida to have been one of only 17 shirt shops worldwide chosen to present, exclusively in our country, the second edition of Thomas Mason’s ICONS: a special capsule collection that revives some of the most emblematic fabrics from the prestigious British brand’s historical archives.

An excellent reason to celebrate deconfinement with a visit to suMisura, by appointment of course.

The Thomas Mason story began in England in 1796 and since then has never stopped weaving new stories of style and elegance. Over the years, creativity and innovation have allowed Thomas Mason to amass a vast archive of inestimable value, home to the ICONS, which are revived and celebrated in these limited editions.

The return to the “preppy” or “colleage” style is the focus of this second edition, which proposes a contemporary reinterpretation of a landmark from the 1920s and 1930s: a full-bodied oxford cloth named Kennedy, in honour of the iconic US president who wore it regularly.

Thanks to its versatility and resistance, Kennedy is ideal for making casual shirts, which we suggest in the classic button-down, but which customers can order in another colour of their choice. The exclusive Kennedy is available from suMisura in three colours: light blue, white and the marriage of the two, blue stripe on white.

For the elegant protection of our customers, suMisura offers a mask in the same fabric.

Let the air in

Let the air in

Take advantage of the arrival of good weather and the last few days of this exceptional state to overhaul your wardrobe. Choose, pack and put away, but not without taking proper care of what you want to keep.

Here is some advice that we hope will be useful:

  • Remove garments from the wardrobe so that they can be brushed and, if possible, exposed to the air with a few hours of sunshine.
  • Put away and protect from dust the heavier ones you won’t be wearing, like overcoats, for example. Prepare the ones you’re going to wear for the next few months, if necessary by going to the cleaners every six months.
  • Understand your needs, awaken one desire or another, memorise it, make a list and send it to us if you wish, maximising the benefit of your next visit to the atelier and your complete satisfaction. For any extra advice, please don’t hesitate to contact us.

 

Comfort and flexibility

Comfort and flexibility

The natural ease we enjoy at home shouldn’t be synonymous with being cosy: a blazer and shorts for a meeting at ZOOM, despite the exceptional situation, is certainly not the smartest option for conveying a professional, well-groomed image.

SuMisura has prepared a Smart Casual line of suits, blazers, trousers and shirts that respond perfectly to the demands of these new times.

One of the proposals (pictured) is a completely deconstructed blazer, i.e. the structural part of the chest and shoulder pads, as well as the lining, are not applied, which makes the jacket much lighter and more comfortable. The jack pant does without a belt and waistband construction, maintaining the elegance of the garment. The fresh wool and traveller stitch fabric is very resilient to wrinkling and the washed cotton or cotton knit options add even more lightness. The polo shirt sits on this border and can be made in a variety of linen and cotton fabrics and collar options.

Summer is linen

Summer is linen

Don’t let summer slip away. After confinement, the sun, a natural source of vitamin D essential for strengthening the immune system, is crucial.

When it comes to elegance, linen is your favourite companion when the summer sets in.

If the occasion calls for maximum elegance, the suit in Irish Linen (Flax) for its character or in Italian Linen for its freshness and lightness, is the right choice. For the more casual minded, suMisura offers linen mixes with silk, fresh wool, cotton or, for a more ecological option, the pure hemp blazer is trendy and super-cool for a summer that wants to be warm and free.

For more informal occasions, suMisura presents Journey linen so you can feel the comfort and freshness of this natural fibre, now with wrinkle-resistant properties.

From classic plaids or stripes to more vibrant and relaxed patterns, our collection of linen shirts and linen-cotton blends dresses up summer with the freedom we want.

Noble fibre

Royal Vicundes

A member of the exclusive and very small club of noble fibre textile producers, Lanifício Luigi Colombo arrives in Portugal with its tailoring line.

 

If it’s true that the shape, or design if you prefer, of a garment is fundamental, it’s no less true that, for the more knowledgeable consumer, the origin and raw material used in its construction is no less important and can determine not only factors such as durability and the architecture of a garment, from its construction to its aesthetic appearance, but also more practical issues such as thermal efficiency or the more obvious price-quality ratio.

One of the advantages of tailoring over ready-to-wear is precisely that the customer has a say in choosing the material their garment will be made from. Apart from fleeting trends dictated by fashion, the customer can choose from a wide range of posters in which fibres, colours, textures, weights, origins, manufacturers and, of course, prices are presented in the form of fabric.

The exercise, which can be somewhat intimidating for neophytes, is a pleasure for connoisseurs who can let their imagination run wild in a game where there are few barriers other than one’s taste and, of course, the amount of money involved, which can make the game very expensive. What we have left is the consolation that when it’s right, madness can be seen as a long-term investment in pleasure.

As with everything in life, there are different levels here too, and as someone once said: “What’s expensive isn’t always good, but what’s good is inevitably expensive.”
The noble fibres club is at the forefront of this activity.

Of animal origin, it includes the hair of animals, goats, sheep and other bovids and camelids originating in inhospitable regions of the planet such as Mongolia or the Andes in South America, from whose fur, or wool, some of the most protective, beautiful and precious fabrics the world has ever seen are made.

Due to its rarity, delicacy and demanding treatment and consequent cost, there are very few houses dedicated to processing this exquisite raw material and even fewer that successfully work with it at the highest level, making it the luxury raw material that it is, by all definitions.

In this highly prestigious niche industry, where Made in Italy is king and master and whose best-known name is Loro Piana, the world’s leading producer of noble fibres is Laníficio Luigi Colombo.

So when you buy cashmere or any other noble fibre such as vicuña, guanaco, camel’s hair or merino wool in tailoring fabric or already transformed into clothing from a luxury brand, even though the manufacturer’s name is usually not on the label, if you are really looking at a fabric of undeniable quality, there is a strong probability that it was produced by Lanifício Luigi Colombo.

The family textile company was founded by Luigi Colombo. Born in 1927 in Tradate in Lombardy into a family linked to industry, he was orphaned at the age of 10 and raised by his uncle, a prestigious textile entrepreneur from Biella in the neighbouring region of Piedmont. Regarded as a sensitive and highly intelligent man with a very strict work ethic, by the age of 20 he was already in charge of his uncle’s factory.

After getting married, Luigi decided to go into business for himself in the noble fibres sector, an activity in keeping with his creative and adventurous spirit.
In the 1970s, sons Roberto and Giancarlo joined their father, injecting a dose of youth and audacity that would be decisive for the company’s future. In addition to establishing direct relationships with wool suppliers around the world, from the Andes to Australia to China, where they began to negotiate directly with Mongolian shepherds.

This attitude has allowed them to establish privileged contact with shepherds and breeders, and to better control the product at source. At the same time, a strong and continuous policy of investment in research and innovation has given them an enviable position in the market.

By the 1980s they had the main names in international fashion as their clients. With the luxury industry growing and the demand for high quality fabrics increasing, they became leaders in the noble fibres sector, becoming specialists in cashmere, guanaco, vicuña, camel, and fibres from well-known species such as mink, chinchilla or sable, but which are not commonly used as textiles, not least because of their price.

The company, which is now in its third generation, currently has two factories, in Borgosesia and Ghemme, covering an area of 30,000 square metres, where around 400 people work and process more than 500,000 kilos of raw materials a year.

The highly specialised workforce, where experience and manual labour alternate with the most advanced spinning technology, is one of the great assets of this family-run business that wants to continue to grow in a sustained manner.

As well as supplying the world’s most famous fashion houses, Lanifício Colombo launched its own pret-a-porter line in the mid-1980s, with knitwear, accessories and home textiles in multi-brand outlets, prestigious department stores and its own shops. Its shops in Italy can be found in Milan on the famous Via della Spiga, Via Borgognona in Rome, Bergamo and Porto Cervo and, outside Italy, in South Korea in Seoul, Daegu and Busan.

The arrival in Portugal, where it is now available in the capital in a fabric by the metre at Sumisura, opposite the Ritz Four Seasons, is part of an expansion plan to take the Laníficio Colombo name to new markets. The strategy, according to those responsible for the brand, also involves opening new
shops although Lisbon, at least for now, is not being considered.

Fernando Pereira, a specialist in Made to Measure tailoring who already offers the most important names in the tailoring fabric market, Laníficio Colombo’s noble fibres further enhance Sumisura’s offer, whose customers can now touch and feel what is probably the best cashmere in the world.

Harris Tweed, the wool of a people

Harristweed

Tweed is probably the most famous British textile and the one that symbolises the style of dress of Her Majesty’s subjects. The most surprising thing is that, like Port wine, this woollen fabric in its most traditional expression, Harris tweed, is protected by law and has its own demarcated region.

 

Although it makes a comeback from time to time, tweed is much more than a fashion trend. This woollen fabric, rough like the climate of the British Isles and tough like its people, is synonymous with informal British style. Known in the early days as Clò Mòr, a long woollen cloth produced by Scottish farmers for their own use on rudimentary looms set up in their homes, it has effectively fulfilled the purpose of protecting the labouring people of these inhospitable regions from the elements throughout the ages.

Closer to the present day, it was renamed tweed, but it’s not clear how. Although there are two versions of the origin of the new name, there are no certainties. Some attribute the name to the river of the same name that flows through Scotland and in whose valley the fabric has long been produced. Others argue that the new name arose from a misunderstanding on the part of a London merchant who spelt “tweel” incorrectly on an order, as the British “twill” (the sturdy weft used in weaving) is spelt in Scots, thus giving rise to the tweed that eventually survived.

The coarse, somewhat fuzzy fabric in earthy tones, which blended into the landscape of undergrowth, gained unexpected fame in the mid-19th century after being adopted by the British aristocracy as the favourite raw material for their leisurewear. Queen Victoria and Prince Albert were largely responsible for the adoption of tweed. When the royal couple bought Balmoral Castle, where they spent much of their free time hunting and walking in the Scottish countryside, it started a mimetic movement that led many English nobles to buy estates in Scotland and start cultivating an outdoor lifestyle in which tweed, thanks to its resistance and thermo-insulating qualities, fitted like a glove.

As was already the case in Scotland with the tartan, which differentiated the various clans, this appropriation by the elites triggered an interesting phenomenon that consisted of designing patterns to distinguish these new estates and their lords, the so-called Estate Tweeds, of which the Balmoral Tweed, created by Prince Albert, was one of the first.

This very British habit of cataloguing everything, which extends, for example, to ties, where, in addition to the aesthetic aspect, their patterns serve to identify the regiment, college, university or club of the wearer, already existed in tweed. The vast array of patterns and textures were already categorised.

These included names that denoted everything from the type of sheep the wool came from, Cheviot Tweed or Shetland Tweed; its geography, Donegal Tweed, for example, originating in County Donegal in Northern Ireland, or a particular activity, such as Gamekeeper Tweed. In addition to these captive patterns, which were initially reserved for those who had the right to use them, but which today are used freely, there is also a wide variety of motifs and textures provided by weaving, such as Plain Twill, Overcheck Twill, Plain Herringbone, Houndstooth, among many others. This enormous multiplicity of patterns and textures, together with the durability and strength of the fibres and weave, are largely responsible for the popularity of this fabric.

After this aristocratic turn, which gave it an aspirational character at a time when the industrial revolution was already in full swing, tweed became the fabric of choice in the UK for the middle classes and the emerging sportsman who made it his inseparable adventure companion.

At the dawn of the 20th century, new horizons opened up. Through the hands of Edward VII, it arrived on Savile Row, where it gained sartorialist expression and definitely became indispensable in the wardrobe of the elegant man. The rustic cloth took on urban colours and new connotations, the intelligentsia embraced it and Gabrielle Chanel opened the doors to haute couture.

Tweed has a curious ambivalence that leads it to be appreciated by the aristocracy and the counterculture at the same time.

Hipsters and their interest in vintage clothing, the revival of tailoring and the revivalist movement around this fabric, with its anti-massification ideals in favour of authenticity and sustainability, of which London’s Tweed Run is the leading exponent, are all manifestations of this alternative face that, from time to time, catapults it into the limelight.

Today, there isn’t a fabric manufacturer who doesn’t feature it in their catalogues, both inside and outside the UK. Not infrequently, virgin wool is mixed with cotton, cashmere and even synthetic fibres in more or less industrial production. However, in Scotland there is one area where tweed continues to fulfil the same cycle as it has done for centuries.

Harris tweed, The Original Spirit

The Outer Hebrides, an archipelago made up of a few islands, the most important of which are Lewis, Harris, Uist and Barra, off the west coast of Scotland, have long enjoyed a reputation for producing the highest quality tweed.

This cloth, known as Harris Tweed, was dyed, carded, spun and woven by local farmers from the wool of their sheep and was mainly used for their own consumption. Although it was of excellent quality, it was not very popular as a business and was therefore of little use when, between 1846 and 1856, the great famine, caused by a potato shortage, also hit Scotland.

At this particularly dramatic time, the intervention of Lady Dunmore, the wife of Alexander Murray, 6th Earl of Dunmore, lord of the Isle of Harris, who played a fundamental role in energising the textile industry, was of the utmost importance. In order to help solve the serious subsistence problems faced by the islanders, she ordered a substantial quantity of her family’s tartan, woven in the Clò-mòr style, and several pieces of clothing for her employees.
Immediately realising the potential of this then marginal activity for impoverished populations, she pushed for its growth. A frequenter of sophisticated media, she realised that the success of her work would have to involve producing lighter cloths in line with the needs of the fashion market, which she had no difficulty implementing. Then, always on her own initiative, she tried to promote the wool produced by her tenant farmers to her peers.

The efforts of the still revered Lady Dunmore had important and beneficial repercussions. Nobles and wealthy people from the neighbouring islands followed her example. Demand rose dramatically and with it the number of carders, spinners, dyers and looms working on all the islands. The success of the Outer Hebrides raised fears that others would take advantage and that the product would be counterfeited or adulterated elsewhere.

With the aim of obviating this possibility, at the beginning of the 20th century, with the industry working at an unprecedented pace, the company The Harris Tweed Association Limited was created, whose role was to ensure the characteristics and quality of the tweed produced in the Hebrides.

It thus became the first to bear a mark, the iconic “orb mark”, the sphere topped by the Maltese cross and the words Harris Tweed underneath, with which all the cloth pieces were printed from 1911 onwards and which is the oldest of its kind in the UK.

Harris Tweed continued to prosper and, shortly afterwards, hand spinning proved to be insufficient for the levels of production achieved. This meant that, in 1934, the articles of association were slightly amended to allow wool that had previously been spun on a wheel to be spun using more efficient methods, without perverting the artisanal spirit of production.

Production didn’t stop growing until the mid-60s.

In the 1990s, as part of a process of modernising and defending this important heritage, which in the meantime had seen its economic importance diminish substantially, the Harris Tweed Authority was founded under an Act of Parliament, replacing the previous association.

Under its statutes, the new organisation is responsible for promoting and maintaining the authenticity, quality standards and reputation of Harris Tweed. The Authority supervises production throughout its entire cycle and only when it fulfils the principles defined in the statutes does it certify it with the stamping of the famous sphere.

This law defined that in order for tweed produced in the Outer Hebrides to be recognised as Harris Tweed, the pure virgin wool had to be spun, dyed, woven and finished by hand by inhabitants of the Outer Hebrides in their homes.

Despite some threats throughout its history and even the danger of counterfeiting today, Harris Tweed continues to be produced by around 250 artisans using the same methods as their ancestors, but with the added quality that today’s knowledge allows.

This product of great quality and versatility, which is now exported to more than 50 countries, has seen its production more than double in recent years, thanks to the interest it has aroused in a market that is looking for authentic products that bring with them the intangible value that the history and people involved in their production represent. A prime example of economic sustainability, Harris Tweed has already shown that its resilience goes far beyond the woollen yarns with which it is woven.