The world’s concerns about the preservation of the planet’s environment, the protection of life and the ethical selection of the raw materials of choice in clothing come to suMisura through our clients and the responses we propose are the result of the criteria for choosing the partners we work with, particularly in terms of tailoring and shirt fabrics, companies with strong environmental concerns and large investments in these three dimensions of a new and disruptive way of dressing that lives in the consciousness of the new consumer.
In both tailoring and shirting, innovative solutions are now available to our customers who, in addition to the usual quality of our offer, can now count on fabrics with properties that fulfil these needs for more sustainable production.
Partnership with the prestigious Italian cotton house Albini, which, together with Swiss scientists, has developed Viro.Block Technology effective in destroying viruses and bacteria that reach the fabric, or in the comfort of stretch cotton when performance is important.
Special wool twists to give the fabric elasticity and resilience, adding comfort and wrinkle resistance, are the result of a Scabal portfolio called Turbo Travel, which offers a comprehensive range of solid, versatile shades for a suit, blazer or high-performance trousers for active, dynamic lives where travelling is everyday.
In addition, together with the Italian brand Fratelli Tallia di Delfino, suMisura’s tailoring service offers the Defender portfolio of tailored suit, blazer and trouser fabrics in the complete Gentlemans Wardrobe collection. As the name suggests, this capsule collection combines plain and executive patterns and was born for safety and protection. Maintaining the soft touch of high-quality Italian fabric, in a partnership with the Scandinavian company Polygiene, which originated the ViralOff technology, Defender is a fabric with antimicrobial, water-repellent, naturally elastic and breathable properties, and guarantees the elimination of 99 per cent of viruses in a very short space of time.
SuMisura Mestres de Medida’s made-to-measure suits are already a benchmark in terms of cut and high quality. This was another step, tailored to the new man who wants more from his own ability to reinvent himself and find the solutions capable of serving his ever-evolving environmental conscience.
