COMFORT IS THE NEW BLACK
While in a state of pandemic, the clothing industry is in a state of lethargy. The blood of creativity has nowhere to flow. The stages of life are closed. There are no weddings or christenings, no conferences or conventions, no receptions or vernissages, no red wine stains or tears in pockets. Industry is suspended across the board. In the uncertainty of the future, the most resilient industry in history, since mankind was covered, does not faint in the face of the unknown and prepares for a future that always appears. As a master measurer at suMisura, I am one of those resilient dreamers of the future, I believe in life and in people, and I have this conviction.
Just when we were craving organic and sustainable products, the pandemic brought out the dormant flower of comfort. That home comfort that I want with me always and wherever I am, will be the protagonist of post-pandemic fashion. Another New Black.
Because what is Caesar’s is Caesar’s – a business meeting won’t be a trip to the kiosk, a special dinner won’t be a game of paddel, nor a social ceremony a parade.
The suit will continue to be the expression of “suit means business”, or for when things are serious, made in increasingly fine and comfortable wools, and blazers will reign in the realm of the avant-garde concepts of sustainable, organic, wash&go, made in lightweight constructions and sober cuts for the various everyday situations.
The deconstructed jacket, the soft waistband trousers, the resilient fabrics with applied physico-chemical properties will be a whole new world for comfortable elegance. Fantasy in the world of printing and sublimation and creativity in patterns and textures will have no limits. Festive occasions will no longer be “the usual”, as they used to be, but will recover their roots of true celebration, of dressing to the nines, redefining the term “ceremony”, because it’s the celebration of life that’s coming, and it’s not lived in pyjamas. We sleep in our pyjamas.
Human bodies will continue to be what they are, retaining the marks of their lineage, character and life path, manifested in a more prominent or more closed posture, a longer arm, legs that curve slightly, a more protruding chest, a more sloping shoulder, a thin neck or a happier tummy. Everyone will continue to be able to express their personality in their dressing and contribute to the realisation of their garment. These are the marks of our authenticity and diversity, which ready-to-wear cannot understand, which affirm who we are and confirm the resilience of one of the world’s oldest trades in the service of Creation’s greatest work. The new normal is the one we are experiencing, an abnormality in our relationships that we will overcome in a return to the future and to the life that we know is good and to which craftsmen and shepherds, engineers and technicians, designers and masters of art contribute, who even in confinement are working – quieto fuori e si move d’intro – so that lethargy has an end and is glorified in the metamorphosis from larva to butterfly made to embrace the wind with the wings of freedom.
